Brand & Website Makeover – BEFORE & AFTER
 
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Groundbreaking, Award-Winning

RESUME & CAREER PRODUCTS & SERVICES

That Catapult Careers & Elevate Earnings!


FOR RESUME WRITERS, CAREER COACHES & JOBSEEKERS

Putting Your
Best Foot Forward

631.698.7777

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CareerCatapult is a Trademark and Brand of Creative Image Builders.

Evelyn Salvador, NCRW, JCTC

Certified Resume Writer & Career Coach

Personal Branding Pioneer & Author

EvelynSalvador.com

CREATIVE IMAGE BUILDERS.COM

Putting Your Best Foot Forward

(631) 698-7777

CareerCatapult@aol.com

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CHALLENGE


Although Jack was getting a lot of traffic to his site, he was not making many sales. His website content did not provide any reason for viewers to want to purchase. To build his brand and make over his website to persuade viewers to want to take action and thereby increase his sales.


ACTIONS


  1. 1.Crafted his personal and business brand content that included his brand features, benefits, competitive edge, value proposition, ROI, and matching achievements.

  2. 2.Changed his website name from ResumesByJack.com to WinningResumes.com.

  3. 3.Changed slogan from “Winning Resumes for Winning Candidates” to “Winning Resumes that Generate Interviews.”

  4. 4.Updated his logo and removed his old photo from it.

  5. 5.Wrote his website content for his HOME and ABOUT pages and made recommendations for all remaining pages.

  6. 6.Designed a revised site layout (shown above) that includes his brand message right up front to persuade readers to want to take action.

  7. 7.Retouched a new professional photo for his ABOUT page.


RESULTS


A website that showcases all of Jack’s personal and business assets, benefits, competitive edge, and value proposition and compels viewers to take action and contact him. (Completed December 2012.)